CANNES – OCTOBER 25, 2017 – The 2017 MIPCom Convention came to a close last Thursday, as François Perreault, Aroon Tan and Joan Vogelesang wrapped up an exciting week of showcasing the PANDOO Nation brand and its innovative IP.
“They were universally impressed with our IP and our concept,” said Joan Vogelesang, ShiftRunner’s recently-appointed Senior Strategic Advisor. “They liked the interaction between the game, the animation (TV series) and the Foundation’s work in VR.”
This was Joan’s 17th visit to MIPCom. She said that senior industry veterans are often quick to dismiss you (albeit politely) if your concept does not intrigue them. They won’t waste their time, she says, or ours. The positive feedback was genuine. “People don’t have to tell you that.”
The experience at MIPCom was further validation of the PANDOO brand’s social engagement imperative, the IP itself and the 360-degree engagement strategy. Some lauded the PANDOO IP franchise as fresh and timely because it gives traditional broadcasters something innovative to compete against disruptive players like Netflix and Amazon, who have changed consumer expectations.
In the near term, these partnerships could influence ShiftRunner’s valuation and go-to-market strategy. Longer term, it could help establish the foundation of a global IP franchise that could extend to other opportunities, including publishing, consumer products and collectibles, with the PANDOO Nation game anchored as the interactive centerpiece.
ShiftRunner’s Vice President François Perreault has been leading the follow-up effort. “NDAs have been sent,” he said. Some are already “reviewing a potential scope of work, a timeline, milestones, trailer, etc.”
Held annually in the French Rivieran town of Cannes, MIPCom is the largest gathering of entertainment content creators, producers and distributors worldwide.